Business Banking

How to Attract Customers on Small Business Saturday

How to Attract Customers on Small Business Saturday

Thanksgiving and Black Friday are right around the corner. For weeks, we’ve been inundated with commercials, emails, and online ads featuring already-available Black Friday discounts from car dealerships and major big box retailers. The weekend after Thanksgiving is one of the biggest shopping periods of the year, and in recent years, smaller local businesses have cashed in with the advent of Small Business Saturday, an event created by American Express in 2010. We’ve put together some ways to attract customers on Small Business Saturday, held this year on November 30.

Tell Your Story

Everyone loves a good story. In the days leading up to Small Business Saturday, share why you do what you do with your current – and prospective – customers. Write a blog post or film a video to tell the story of why you started your business and what you love about being part of the community. Remind readers that when they shop local on Small Business Saturday (or any other day of the year), they are not only supporting the local economy, they are making a direct and positive impact on families within their community.

Utilize Social Media

While a small business might not have a large advertising budget, social media offers useful and cost-effective marketing tools. When creating social media content, keep the following tips in mind.

  • Use platforms that will best reach your target audience.
  • Create simple, appealing images with easy-to-read text.
  • Less is more! Give as many details about your promotion or event as necessary and include a link to find out more information.
  • Ask employees or frequent customers to share posts.
  • If your budget allows, boost posts or utilize Facebook advertising tools.
  • If you have a Facebook business page, create an event for Small Business Saturday. Include details about giveaways, promotions, and doorbusters.

Partner with Other Local Businesses

Chances are, other small businesses in your area are also planning for Small Business Saturday. Talk to neighboring business owners to find out what they have in store. Brainstorm ways you can help each other, such as sharing one another’s social media posts or designing a passport or punch card program that offers a prize or special discount once a customer visits a certain number of businesses. Encourage your employees to show their support and do business at other local establishments.

Plan for Next Year

It’s never too early to plan ahead for next year’s Small Business Saturday. Be sure to take notes about what worked – and what didn’t – after this year’s event. Visit the Shop Small website for resources and inspiration.

Family-owned and operated since 1885, The Bank of Elk River is a community bank that provides exceptional products and services to businesses of all sizes. Contact us for all of your business banking needs.

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