Marketing Specialist

Summary:

The Bank of Elk River currently has a Marketing Specialist opening in our Marketing Department at our Main Street Office in Elk River.


Job Location:

Elk River MN

Duties & Responsibilities:

Job Summary:

This position is responsible to support online bank marketing efforts including: social media, website management, search engine optimization (SEO), search engine marketing (SEM), email marketing, mobile marketing and customer relationship management (CRM) campaigns. The individual is experienced in social media, digital and website management, an effective multi-tasker, has a strong attention to details and is a proven collaborator.


Duties and Responsibilities:

  • Support and administer digital marketing efforts for the Marketing Department, including but not limited to: social media efforts, website management, SEO, SEM, mobile, email and CRM campaigns.
  • Generate, edit, publish and share daily content (original text, images, video or HTML) through social media avenues that builds meaningful connections and encourages community members to take action.
  • Recommend changes to website architecture, content, linking and other factors to improve search engine optimization (SEO) positions for target keywords and search engine marketing (SEM). Perform ongoing keyword discovery, expansion and optimization.
  • Edit proprietary online digital channels and content including, but not limited to, company website, app and other online software platforms.
  • Implement email marketing and CRM campaigns.
  • Assess results of digital campaigns and key performance indicators (KPIs) to enforce existing, and change as appropriate, bank best practices to meet company’s goals (KPIs, Social Media, content direction and branding).
  • Collaborate with other departments (call center, commercial, consumer, etc.) to manage reputation, identify key players and coordinate actions.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.


Qualifications:

Qualifications and Experience:

  • 2+ years of experience with interactive marketing techniques including: inbound/outbound marketing, social media email marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Analytics, etc.
  • Marketing Customer Information File (MCIF) and/or Customer Relationship Management (CRM) experience preferred
  • Knowledge of InDesign, Quark, Illustrator Photoshop and Hootsuite preferred
  • Marketing or Social Media Certification preferred
  • Business to Business experience preferred
  • Excellent written and verbal communication skills
  • Previous banking experience preferred
Please Contact: HR Department / 763-441-1000